Video editing software enables users to create, edit, and modify video files digitally. With the best software video editor, users can manipulate and edit a pre-produced video file to create a new video.
Best software video editor can also provide tools for video and editing, color correction and effects, and graphics. Some tools also provide pre-made assets, ready to use, such as, music clips and sound effects.
Content and marketing departments can use video editing tools and effects software, to create promotional videos. programs are also commonly used by video artists or engineers and video editors to produce TV shows, movies, and other media. Video editing software is also used by freelance editors, academics, amateur artists, and hobbyists.
Here is an overview of our top 8 picks of free video editing software!
Top 8 Picks Of Free Best Software Video editor
# 1 Camtasia
Camtasia is the go-to video solution for creating professional-looking software demonstrations, product tutorials, online lessons, and recorded presentations – no video experience needed.
Pre-built video templates help you create the videos you need with ease. Record your screen, import PowerPoint presentations, or add video footage you already have. Then edit, add effects with drag-and-drop ease, and share your videos with anyone. With so many easy to use features and effects, you’ll be creating polished videos in no time.
Camtasia comes with a 30-day free trial and offers a variable pricing model for government use, individuals, and nonprofits, with special perks for educators.
Renderforest is an all-in-one branding platform offering users the best online tools to create high-quality videos, graphic designs, logos, mockups, and websites with minimal time and effort.
The video editor allows you to make studio-quality explainer animations, logo reveals, intros, slideshows, and many other types of videos without any technical skills.
All you need to do is browse the video template library, choose your favorite one, edit it right in the browser, and have an engaging video ready in a blink. Create responsive and modern websites without any coding knowledge.
Visit rederforest and start growing your business by creating HD720 videos, branding, presentations, and graphics. The basic account is free forever.
Synthesia is the world’s first AI powered, web-based platform for creating videos with built-in or custom AI avatars, in over 60 languages. Thousands of companies use it to create professional videos at scale, 80% faster than before.
Synthesia is used to transform text-based content into smaller videos that significantly improve engagement and conversion of businesses and improve learner retention. The use case scenarios are expanding at an incredible rate as we move farther and further into the possibilities of AI in marketing.
Welcome to AI based video editing that you can try for free! Come up with your own AI based video in seconds that you can count. Visit Synthesia to find out what more can be done for you.
Animaker boasts of industry leading features and is disrupting the way companies train, teach, motivate, sell, communicate, view and distribute content. Marketers can record and edit videos using tools or have an AI based technology convert text into video in seconds!
Animaker offers a host of very comprehensive products for every social media out there. So the users can create professional 4k quality videos (animated or live) for On-boarding, Marketing, Branding, Simplify Complex Concepts and more in minutes!
Animaker offers you its basic plan for free with a limited set of features. If you like the freebies, go for it. Animaker will surely hook you to come back for more. Visit Animaker to see what can it do for you
Descript is an all-in-one editor that makes editing as easy as a word doc. Upload media or record directly in Descript to instantly transcribe your file into text, then tweak the text to directly edit your media clips.
Descript is a powerful tool that allows you to: Design podcast, edit videos, record screen, and transcribe. Descript Transcriptions are packed with industry leading accuracy and come with collaboration tools. And super fast too! You can edit out filler words and silence gaps with a single click.
Descript offers its basic plan at 0$. You can read what the happy customers are saying and start with Descript today.
Prezi is a suite of online content design and visual communication tools that helps to foster deeper understanding and connection between people — even when they’re working or learning remotely.
Prezi Video is a video creation tool that puts creators on screen next to their graphics in real time – this feature is greatly appreciated in academia and tutorials for marketing purposes.
With iMovie, it’s never been easier to create memorable, cinema-quality videos and let your imagination run wild. Edit videos on the fly or explore iMovie on your Mac. Design your masterpiece from scratch or get help shaping your story with the new Magic Movie and Storyboards on iPhone or iPad.
With green-screen effects, you can place yourself or your characters in exotic locations with a tap or a click. Masking controls and strength adjustments let you fine-tune the effect for maximum believability.
See more features of iMovie by Apple!
Typito is increasingly becoming a handy tool for marketing professionals to create quick ads and deliver the required, with top notch professional templates. You can easily create professional grade videos with text. Use Typito’s drag-and-drop interface to easily create marketing videos.
Typito comes with countless free images, captions, templates, and a stellar support. Go ahead and make a video using Typito for free.
How to decide which software is for you?
With choices ranging from the above and hundreds more on the internet, it is naturally hard to decide which one is for you. Many users look for user testimonials before deciding and many notice big corporate clients who use a particular software before buying one.
Nevertheless, your needs may be different from other companies and the key to your successful decision is to stay informed. What are your needs and expectations? What is your company or individual budget? For how long do you need to use the software and which features do you really need?
What can a good video editor do for you?
Video editing software does the post-production editing of your content. Usually, the features you need to look for in a best software video editor are:
Create and edit your video footage or frames in a nonlinear format (arrange however you want). More tools of editing means more flexibility. Editing tools let users insert transitions, play around with video formats, allow collaborations, add video effects, graphics, and get creative with the color pallets.
The more advanced video editors are coming with robust tools to create videos using AI back-end. The idea is to let the users create a plethora of videos in every industry and reduce pdf manuals to read, jump start marketing on multiple social media platforms, and reduce cost of creating videos with cameras, studios, etc.
Types of best software video editor
Open-source video editing software
Open-source tools are also often free to use, making them great cost savers for small businesses or amateurs. An open-source software solution means that any professional coder can modify the code of that particular solution on an open source code collaboration site.
Closed-source video editing software
Closed-source video editing software means users cannot make changes to its code. These solutions often include improved software functionality, advanced features and security. These solutions are usually paid and come with a free trial or money back. They may also come free for life with limited features or water marks.
Outsource to a videographer or edit yourself using software?
It is one of the most thought of questions by individuals, hobbyists, and small enterprises on a tight budget: Shall we hire a professional videographer or use an editing software? Here are some things to consider before you make a decision:
The cost factor: Hiring a company to edit a video may be a big bill. Some video editors on the market are available for free for specific industries, such as nonprofits and education. Video tutorials make it easy for beginners to start editing videos and develop an additional skill.
Quicker publishing: Editing videos in-house gives greater control to the timelines of deliverables. So, the user is in control of how quickly the final video gets published.
Collaboration: Every software now comes in a cloud-based video editing ecosystem. A range of apps also offer a level of collaboration between editing and content teams for seamless delivery.
Licenses for corporate use: Decide wisely whether you need to purchase multiple licenses for a team of editors or less cost can do the job.
Perks of hiring a professional videographer: For marketers who do not wish to add a new skill to their repertoire of knowledge, it is obvious that hiring a pro might be a solution. It may be heavy on the budget for small enterprises with minimal fundings, but may become a source of revenue in the long run.
Who Uses Video Editing software?
Marketing professionals: Marketing agencies and professionals need a smooth video editing software to launch their product advertisements for use retention and brand recognition. User friendly video editors require less and less time as technology evolves and becomes more available to everyone.
Hobbyists and individuals: All social platforms have millions of videos streaming every day. Uploaded by hobbyists and individuals who have something worth sharing, videos are the fastest way to connect your content with the right audience.
Educationists: Videos are fast becoming the means of replacing old fashioned and linear presentations. Backed up by the latest trends in neurology research, education through AI based videos or conventional videos have a much higher response rate. Education based apps with video integration is a vital resource in every subcategory and phase of education.
Software researchers and data scientists: The future of video editing software is directly linked to the research work done by software researchers and data scientists to better project the needs of the market.
Challenges with Video Editing Software
Users are not provided with customer support in free software, so users have to depend on FAQs and tutorials, which may or may not be available. Customer support, community of experts, and a definite learning resource is available only with the paid software.
To Your Dream Video!
Here ends our brief introduction to best software video editor for marketers. Whether you are using a paid program or trying one for free, you are sure to get a host of features from editing to polishing your dream video in our top 8 picks!
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