Building a website is relatively easy. Getting online visibility and traction for your asset through SEO is the difficult part – that’s where utilizing the best SEO reporting tools comes in.
If you’re a beginner and trying to build an online presence for your business then SEO is the way to go.
For those who have limited understanding, SEO stands for Search Engine Optimization.
It’s the process of ranking on Google through content marketing with which you can increase the quality and quantity of visitors to your website.
Which are the best SEO reporting tools for agencies?
Data-driven marketing abstract concept vector illustration. Data-driven strategy, consumer behavior analysis, digital marketing trend, campaign, user data, customer information abstract metaphor.
Having the best SEO reporting tools is essential if you want to run your own agency and run successful search marketing campaigns.
Clients normally want to have evidence-based discussions on how many visitors they are getting, what keywords they are ranking for, which keywords to target in the future, what’s the keyphrase difficulty, how many backlinks different resources on their website have etc.
The most difficult part of selecting the best SEO reporting tools is that there are 100s of such solutions available.
We’ve narrowed down the list to 3 of the best SEO reporting tools so that the options are easy to digest.
3 of the best SEO reporting tools for agencies
Ahrefs is one of the most popular SEO tools which agencies use in 2021.
It has a whole host of options that SEO specialists use including the capability to analyze a site’s organic traffic and backlinks, SEO competitor research, find keywords for SEO, Domain Comparison, Site Audit, Content Explorer and Rank Tracker.
One of the things that I really like about Ahrefs is that it has great UI/UX.
Like most tools, it can take a couple of days for you to get a grip of Ahrefs.
Once you get used to using Ahrefs, it’s REALLY easy navigating your way across the solution.
Ahrefs provides solid data: An SEO tool is only as good as the data it provides.
Whether it’s search volume, rankings, keyword difficulty, or backlinks; the data in Ahrefs is really accurate.
Deep diving into Keyword metrics is easy using Ahrefs.
Ahrefs Keyword Explored is for you, if you want to understand the different dynamics of keyword.
Ahrefs SEO Audit tool is Amazing: It’s at par even in comparison to dedicated SEO Audit tools.
Created 2008, SEMRush is a product that helps you to optimize your website for search engine visibility – by far one of the top-rated and best SEO reporting tools for agencies.
SEMRush gives you a lot of information which, that you can use to:
- Identify link building opportunities
- Curate new web content that will generate traffic
- A/B test technical aspects of your content so that it can rank higher on search engines
SEMRush provides several capabilities including Domain Analysis, Keyword Research, Content Marketing Toolkit, Rank Tracking, Backlink Analysis, Backlink Audits, Link Building, Broken Link Building, Site Audits, etc.
The best SEO reporting tools definitely need to have a great interface and ease-of-use.
Data visualization capacity in SEMRush is top-notch and helps you get over the sense of data overload that it provides.
As far as the pricing of SEMRush goes, it’s expensive like most SaaS apps are in general.
The pricing plans of SEMRush begin at $99/month.
Good thing is that SEMRush does have occasional discounts running on their website including during Cyber Monday and New Year’s season.
It’s also important to point out that you can access a 7-day free trial of SEMRush if you want to take it for a test drive as your option for an SEO reporting tool.
The main differentiator between the three main paid plans of SEMRush are:
- The number of keywords
- The number of reports
- Access to historical data
- Access to content marketing tools
In a nutshell, the more you pay the more you’ll get of the above options.
SpyFu is third on our list of best SEO reporting tools for agencies.
Using a superior web scraping technology, it scrapes the internet for websites ranking on Google and Bing to highlight what’s working well both on search and paid channels.
SpyFu offers three pricing plans split across monthly and annual options.
I personally have been using SpyFu for some time now one of the key features which I really leverage are PPC analytics, keyword research, and SEO research.
SpyFu’s dashboard and are very clearly laid out – which makes it fun to use.
While SEMRush provides additional functionality including social media tracking capabilities but if you’re looking for just SEO research and PPC analysis then SpyFu is a good alternative.
SpyFu’s basic plan provides unlimited historical data, unlimited keyword exports, and up to 5000 tracked keywords for $39 per month.
In comparison, SEMRush’s pro plan starts at $99 per month – therefore, SpyFu is value for money.
Additionally, SpyFu offers Ad history that makes it possible for you to find every one of the advertisements which a website published ever since 2012. Through this, you’ll be able to identify the successful advertisement copies and spot which keywords to trust.
It also includes “Adwords Advisor” which compiles information about your competitor’s successes to provide keyword recommendations. These recommendations are specifically aimed at boosting your Adwords ROI.
Lastly, We’ve saved one of the top features for last; “Kombat”. This capability provides your company which keywords your campaign is missing.
Best SEO Reporting Tools – Conclusion
In this article, we have covered the three best SEO reporting tools available in 2021.
However, before choosing which of the options you should go for you need to clearly demarcate your exact requirements and then align them with the software most closely suited for your needs.